This is 2017, eCommerce is growing rapidly. This means only one thing – the competition will be so high, and customers will be harder to win, and easier to lose.
To avoid being below the competition, you have to be aware of the top trends in eCommerce. These recent trends in eCommerce are global and have huge implications. And trust me; these trends are not leaving anytime soon. So you have no choice than to integrate these trends into your eCommerce planning if you want to get success in your eCommerce business.
Here are four top eCommerce trends you should know:
- Mobile users are increasing by the day – but they are not converting. Or are they? Mobile users are really increasing by the day (maybe by the minute). Mobile users make up over half of the web traffic, and they continue to grow in relevance. However, the big problem is that mobile devices are not really converting. There are lots of customers who are not really pleased with purchasing on a mobile device. Most people prefer purchasing their goods on a PC. Researches show that mobile devices cover about 59% of the eCommerce traffic. However, mobile browsers have only made up 38% of revenue. That means that 62% of revenue comes from desktop. Although mobile devices are taking over the eCommerce traffic, they are not converting up to desktop users.
- ECommerce competition heats up. As I said; eCommerce is growing rapidly. This means only one thing – the competition will be so high. Lots of people are turning to eCommerce, and lots of big brands are investing on eCommerce as lots of customers move online. The competition is huge. You really have to put the competition into consideration when creating your eCommerce plan.
- ECommerce is turning to subscription-based models. Customers love subscription-based models, so online businesses are turning to subscription-based models. Subscription-based models give customers more flexibility, and it gives the business more revenue. So it is a win-win for both the customers and business. So always keep the subscription-based models in mind.
- Artificial intelligence for smart prediction. This trend is new, so it is much trickier to predict. The data available to marketers have increased their ability to target customers drastically. However, increased ability doesn’t mean increased conversion. Most times, the data available to marketers are always stupid, whereas it needs to be smart. This is where the need for Artificial intelligence comes up. Artificial intelligence can help with personalization strategy and ad targeting.